There’s this old school content management problem – sales reps don’t know where to find their content. They have to search all over the place, in different repositories, it’s inconsistently tagged, making finding the right piece of content close to impossible.
But it’s just that – old school. We live in a world where file storage is a necessity and marketing attempts to help their sales team by putting everything into a cloud storage service. However, that usually results in a few sales aids peppered throughout a million folders and files. Making it really hard for sales reps to find what they need, when they need it. They are wasting their time trying to find content, when they could be using that time talking to prospects.