Last week we introduced part one of a four-part series of questions that need answering when considering a sales enablement solution. If you missed part one on content and message control, check it out here. If you are ready for part two, read on!
The following questions are important to consider as you evaluate a sales enablement solution and if you are ready for one…
Discover and Search
How can sellers find content relevant to their needs within the platform?
Sales reps shouldn’t have to wade through mountains of content, in different repositories, to find what they need. A well-designed sales enablement solution will offer intuitive ways to find content. This includes dynamic search and easy-to-navigate user interfaces.
With SoloFire, reps no longer have to waste time searching for sales materials. They can easily access all content in a central location. And it integrates seamlessly with other content storage solutions such as Box, Dropbox, and Google Drive. Users can search for content by name or keywords and filter content by name, date, or file type.
How is data collected to improve future content recommendations?
Feedback on content usage and the ability to rank content is crucial for effective content recommendations and predictive selling. Leveraging data on content usage and sales effectiveness leads to smarter budget spend on content development for marketers.
Once marketers hand over the content to the sales rep, that’s usually the last time they will see it. They don’t know if it got used or if it did, how beneficial it was in winning the deal. With SoloFire analytics, you get real-time feedback on the value of individual marketing assets and the visibility to identify which collateral most effectively facilitates sales. SoloFire gives you a play-by-play recap of each sales engagement. This will allow you to know where to spend your time creating content that will be most beneficial to you and your sales team.
What search infrastructure does the platform use?
A powerful search engine is necessary for procuring content and serving it up in a timely manner. We are crunching data metrics across your entire sales force to provide your sales reps with the right content. What’s hot, what are my peers using, what are they sharing with clients… SoloFire has your back.
How do marketers and sales know which content is trending in usage and declining in usage?
Sellers should have the ability to see what content their peers are presenting and emailing to their customers most frequently.
With SoloFire, marketers and sales have insight readily available at their fingertips within the app. They can see what content is viewed, shared, and emailed with customers. This helps the sellers know what content is most effective and how they can utilize it into their sales presentations.
Marketers can take it a step further on the app administration side and look to see what content is performing well (or not). They can filter the reports to show usage by reps, what files are being shared (or not being shared), and compare numbers throughout different periods of time. They can then take these analytics with them and go back to the drawing board to help them to optimize content and tools for the sales reps.
Request a Demo
If you found yourself going through these questions and realized that a sales enablement solution would help your company when it comes to discovering and searching within your content, look no further. Contact us today for a SoloFire demo!