56% of marketing teams have little to no visibility into which content is being used. Simply put, that means more than HALF of marketing teams have no idea how their content is performing, or if it’s even being used.
Content creation from a marketing perspective is often like putting a message into a bottle and throwing it into the ocean: marketing creates content, distributes it, and then never sees it again or hears from those who consume it. Marketing doesn’t know if the content they created helped sales close the deal.
With SoloFire that’s a thing of the past. SoloFire provides complete visibility to know how content is being used and shared by the sales team and customers, helping you maximize your content investment. SoloFire gives you a play-by play recap of each sales engagement, as well as the most active sales reps, most popular content, most emailed content,. This empowers marketers with the intelligence they need to create powerful funnels of marketing content that help sales closes deals more consistently.
It is important for marketing to have complete visibility into which content gets used, so that it can continuously improve the content it creates. No longer are they wasting their time creating content that isn’t getting used, or that isn’t effective. With complete visibility the marketing team is aware of how the content is performing and where they need to spend their time and efforts.
SoloFire has been a great asset for us. It’s given us the ability to see whether a given document is ever looked at or if it’s ever emailed. Or if it’s emailed a ton and maybe that’s something that we need to look at improving, to make it even better. – Aaron Fisher, Megadyne
Do you have complete visibility into how your content is being used? Probably not. Contact us to learn more about SoloFire and how easy it is to have complete visibility available at your fingertips.