Mallory Berko

Associate Product Director – Hologic

Hologic, Inc. is a developer, manufacturer, and supplier of diagnostic products, medical imaging systems, and surgical products. With the help of SoloFire, Hologic has been able to create a fully customizable sales enablement solution. They gave us their vision and we worked together to make it a reality! With their custom app, they are able to bring the product to their rep’s hands, which allows them to show their customers the product in real time. It instills confidence in the sales reps because they have something to show other than just a piece of paper.

“They can actually demo through the product as they would as if it were sitting in their facility. [Solofire] is more hands on. It’s more interactive. But, it also allows us to provide all of our tools to our reps in one place to easily access when talking to our customers.”

Interaction

As an app user, reps have the ability to deliver an interactive experience to their customers. They can show the animation, demo how the product works, and present images as if the radiologist was looking at it in real time on the reading workstation. Their reps are able to give customers a hands-on experience. The fully customizable app, powered by SoloFire, helps paint the picture of the product without actually having to handle the hardware.

Convenience

On the app administration side, Hologic loves the convenience and usability of SoloFire. Their admins can easily manage users, view insights into who is using it, and what content is being used. From the marketer’s standpoint, that’s priceless information because it gives ‘real life’ insight into how their reps and content are performing. This gives useful feedback on the content and tools available to their sales rep. Hologic admins and users like having all their sales and marketing content in one convenient location.

Flexibility

With SoloFire you can go beyond simply managing sales and marketing assets. Hologic takes delivering your sales and marketing assets to a whole new level with a fully immersive app all powered by SoloFire.

[Solofire] is a good investment. It meets a lot of our business needs, both on the back end and front end. I would definitely recommend it.

Interested in using SoloFire to create your own custom sales enablement solution? Request a demo today!

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