Over the last couple of years, there has been a lot of buzz around the word “sales enablement”. What is sales enablement? Who benefits from a sales enablement solution? We know that there’s a lot of questions about sales enablement so we’ve decided to make a four-part series to help you out! If you are new to sales enablement or want to learn more about it, check out this page.
So now you’re probably asking yourself “Am I ready for a sales enablement solution?”.
Well first, it’s helpful to know the main purpose of a sales enablement solution is to align sales and marketing. What does that mean? Simply put it means making sure your sales and marketing teams are on the same page. This can be done through effective content usage, decreased one-off requests, improved content findability, centralized content management, and content analytics. Just to name a few!
The following questions are important to consider as you evaluate a sales enablement platform and the impact on your marketing team.
Content and Message Control
How can marketing be assured that approved content remains on brand and on message?
Those parties responsible for producing content need assurance that approved and vetted content remain unchanged as it is distributed and used by users. SoloFire enables you to easily hide, lock, or revoke document access with the click of a mouse. You can control which content is visible and available to the groups of your choosing. This means sales reps can’t go rogue on you.
As soon as you add or update new content, it is synced automatically in the background. This helps marketing and sales to stay in sync, on brand, and on message. Sleep easy knowing your documents are safe and secure. And that everyone has just the right content they need for their role.
How can marketing provide sales presentation flexibility without giving up brand and message control?
Content distributed by marketing should give presenters flexibility to procure different content types into a custom presentation sequence. As well as the flexibility to create custom slide deck sequences.
With SoloFire, you and your app users can convert existing videos, brochures, case studies, and more into sales presentations. Create and share custom, targeted presentations that are as flexible as your customer’s needs and highlight your developing capabilities.
Can sensitive content be restricted for view only presentations?
Marketing should be able to select if content can be restricted for view only or approved for sharing with a customer. With SoloFire you can decide if your sales reps can email out the content with a click of the button. This allows you to keep your marketing collateral secure and within your organization, but still accessible for your sales reps to use in their presentations.
Is the content easily accessible by users?
All content should be easily accessible by users from a user interface that is intuitive and familiar. Even the best apps don’t benefit an organization if they can’t be distributed to those who need them.
Usually, a company has WAY more content than a sales rep needs for any single engagement. But, they want to make sure reps can access the right content whenever needed. Sales reps can prepare a customized presentation using content that they know will resonate with their clients. They can tailor the sales pitch and content to fit the needs of their clients. With our Pulse Dashboard, we bring the most recently updated assets to the foreground where sales reps can easily add it to their presentation or share it with a customer. We also use highlight popular content so sales reps know what content is going to help close deals.
SoloFire’s enterprise app store makes quick and easy work of secure app distribution. In an increasingly BYOD world, SoloFire is truly platform agnostic. You can easily distribute native iOS, Android, and Windows app all from one online storefront. Your whole organization can access your sales app with a single link. Any new or updated content is synced automatically in the background so you are always up to date and ready to go. You no longer need to worry about if the content is outdated or incorrect. Solofire is WiFi independent so you can access and share all the content to your customer without worrying about wi-fi connection.
You’re Ready for a Sales Enablement Solution
If you found yourself going through these questions and realized that a sales enablement platform would help your company when it comes to content and message control, look no further. Contact us today for a demo!