3 reasons why marketers need a sales enablement app

In an ideal world, your marketing team and sales reps work perfectly together to capture the attention of the right customers and get the sale. But that’s easier said than done. One of the biggest headaches for marketers is that they put all their time and effort into creating content with no insights into how it’s getting used. And most likely, it’s not getting used by your sales reps. In fact, up to 80% of marketing content goes unused (Sirius Decisions). There’s a solution for that – a sales enablement app.

You’re in Control of the Marketing & Sales Content

With a sales enablement app, marketers are able to upload and manage content and their app users (aka sales reps). You can easily hide, lock, or revoke content access so your reps can’t go rogue on you. As you add new content or update existing content, it is automatically synced and distributed to your sales reps right in their app. You don’t have to worry about sales reps sharing outdated content. By having complete control over your content, you know that the content is always accurate and compliant. And your sales reps will always be equipped with the right content to get the sale.

Brand Integrity

It’s important that your brand is consistently displayed, no matter where people interact with your company. With SoloFire, you can apply brandings to your sales app to create a unified and consistent branded experience. You can easily add your logo and brand colors to your sales app. The branding themes you create can be made to fit how your company is organized. We allow you to create branding themes for different products or teams across the globe. Or you can take it a step further and create a completely custom sales app. When you give your reps a strongly branded sales app filled with on-brand content, you give time a better chance to succeed when engaging with prospects!

Receive Instant Feedback on Content

Once you hand over the content to your sales rep, that’s usually the last time you will see it. You don’t know if it got used or if it did, how beneficial was it in winning the deal. With SoloFire, you get actual user-generated analytics giving you the ability to assess the value of individual marketing content. You can identify which collateral most effectively facilitates sales. No more wondering if your content is getting used, with SoloFire you’ll know! By having a play-by-play recap of each sales engagement, you to know where to spend your time creating content that will be most beneficial to you and your sales team.

By using a sales enablement app, like SoloFire, it helps align sales and marketing which is proven to deliver 19% more growth (Sirius Decisions). You are given valuable insights into how your content is viewed and shared by your sales team!

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