AI COACHING For medical device & life science field teams

Practice every conversation before you have it.

SoloFire AI Coaching gives field reps a private, on-demand way to rehearse — with realistic buyer personas, real scenarios, and tone and difficulty managers control. Unlimited voice or text role-plays, in 48 languages.

See how it works ↓

Live AI coaching role-play session on an iPad
The Coaching Gap

Coaching works. Manager-led coaching doesn’t scale.

Sales coaching delivers measurable lift — but managers don’t have the hours, and reps don’t get the reps. That’s the gap AI coaching closes: unlimited practice for every rep, visibility for every manager.

9%

of frontline sales managers’ time goes to actually developing reps.

Gartner
38%

of reps say their manager helps them build the skills they need today.

Gartner
9–12 mo.

typical ramp time for a medical device sales rep.

Industry benchmark; J&J STR program: 12–14 mo.
How It Works

Set up the role-play in 30 seconds. Run it as long as you need.

Three quick choices, then your rep is in a live coaching session. No scheduling, no manager hand-holding, no scripted walkthrough.

Pick the persona.

Cardiologist, hospital admin, distributor rep, payer — anyone in your buying cycle.

Set the tone and difficulty.

Skeptical, neutral, friendly. Easy, medium, hard. Match the rep you’re developing.

Choose the scenario.

Discovery, indication conversations, distributor calls, new-product launches — or your own custom scenario.

A buyer who pushes back, asks follow-ups, and reacts like a real one.

Reps can speak naturally with the AI buyer or type. The AI stays in character — reluctant, technical, distracted, whatever the persona calls for. Reps can pause anytime to rethink an answer or restart the scenario.

  • Voice or chat. Reps practice the way they sell.
  • Stays in persona. No leading questions, no easy outs.
  • Pause and reset. Replay tough moments until the answer feels right.
  • 48 languages. Reps practice in their own language against your existing content — no translation work.
Voice role-play with an AI buyer persona

Every session ends with a score and specific coaching.

When the rep ends the session, AI grades the conversation against your team’s playbook — what landed, what fell flat, and what to try next time. No waiting on a manager review, no mystery about why a rep is stuck.

  • Discovery questions asked
  • Objections handled
  • Value framing and proof
  • Next step secured
AI coaching score and feedback view
FOR MANAGERS Visibility without micromanaging

See what reps practice. Spot what they avoid.

Managers see every coaching session, scores trending over time, scenarios reps run most, and — crucially — which scenarios reps quietly skip. Use it to make 1:1s about specific gaps instead of generic advice.

  • Trends over time. Watch reps improve session over session.
  • Scenario coverage. See which conversations your team is ready for, and which they’re ducking.
  • Coachable moments. Pinpoint where to spend your 1:1 time.
Manager dashboard with coaching trends
Built for Medical Device & Life Science

Scenarios your team actually runs into.

SoloFire ships with starter scenarios tuned for medical device and life science teams. Your team can also create custom scenarios — for new product launches, indication-specific conversations, payer pushback, or distributor onboarding.

Indication conversations

Practice clinical positioning with skeptical specialists.

Hospital admin pushback

Budget, capital, and procurement-cycle objections.

Distributor conversations

Onboarding, line review, and territory-shift talks.

New-product launch

Drill the messaging until every rep is consistent.

Payer & reimbursement

Practice the harder economic conversations.

Custom scenarios

Build any conversation that matches your sales motion.

Live Call Co-Pilot

Practice is half of it. Co-Pilot backs you up on the real call.

AI Coaching gets reps ready before the conversation. Live Call Co-Pilot helps during it — listening to the live call and coaching quietly in the background, grounded in the same approved content library.

Pre-call prep sheet

Key facts, likely objections with suggested responses, and a talking-points checklist — generated from your content before the call starts.

Live guidance

Advice tiles surface relevant facts, suggested next lines, and buyer sentiment reads while the rep talks.

Talking points, auto-checked

Points check themselves off as the rep covers them — and reps can privately ask Co-Pilot a question mid-call.

Nothing recorded

Co-Pilot is deliberately stateless: no recordings, no transcripts stored, nothing to clear with legal twice.

Why AI coaching beats traditional role-play

People learn by doing, and forget fast without reinforcement. Practice-based coaching wins on both counts.

Practice without burning manager hours

Reps coach themselves on demand — managers focus on the 1:1s that matter.

Faster ramp on every new hire

New reps run dozens of sessions in their first two weeks instead of waiting on calendar time.

Consistent message across every territory

Every rep practices the same scenarios with the same playbook.

Specific feedback in seconds

Not “good job” — actual call-by-call observations on what landed and what didn’t.

75%

retention from active practice (vs. 10% from reading, 5% from lectures).

NTL Learning Pyramid
70%

of new information forgotten within 24 hours without reinforcement.

Ebbinghaus Forgetting Curve
+32%

win-rate lift from dynamic, formal sales coaching.

CSO Insights / Korn Ferry
87%

of sales orgs now use AI; 87% of sellers say it makes their job less stressful.

Salesforce, State of Sales 2026

AI Coaching FAQ

Common questions from sales leaders and enablement teams.

Contact Us
Yes. AI Coaching is built on real-world sales conversations and tuned per persona. Buyers stay in character, push back the way real ones do, and react to objections with the kind of follow-ups your reps actually hear.
Manager role-play is unscalable and reps tend to under-prepare — the social pressure of practicing in front of your boss is real. AI Coaching gives reps unlimited reps in private, then surfaces the patterns to managers so 1:1 time gets spent on the right gaps.
In our experience, yes — once reps realize they can practice in private without judgment, sessions go up dramatically before any sales call they care about. Managers can see usage trends, but the practice itself is private to the rep.
Coaching sessions are visible to the rep, their managers, and your admins — never shared outside your organization, and never used to train models for other customers.
AI Coaching requires an internet connection for the AI buyer to respond. The rest of SoloFire — content, training, and Spaces — works fully offline as it always has.
Yes. AI Coaching is included in every SoloFire plan — Core and Enterprise — along with Spark AI, Voice Narration, and AI reports, with generous usage allowances. Competitors gate AI coaching to their higher tiers; we don’t.

See AI Coaching with your scenarios.

In a 20-minute demo, we’ll show you a coaching session run on a buyer persona that matches one of your accounts.