NEW Live avatar role-play

AI Sales Role-Play With a Buyer Who Reacts

SoloFire AI sales role-play lets reps practice face-to-face with a live AI avatar buyer, by voice, or by text — before the real conversation. Pick the scenario, the buyer's mood, and the difficulty. When the session ends, reps get a scorecard, and every claim they made is checked against your approved content.

Voice Live avatar Text

Live avatar is available now as a $15 per user per month add-on that includes one hour of live avatar coaching per user each month. Voice and text role-play are included in every plan with no minute limits.

SoloFire role-play interface with a woman buyer avatar and live conversation transcript
Trusted by medtech and life science teams
Boston Scientific Siemens Healthineers Teleflex Olympus LifeNet Health LeMaitre
Definition

What is AI sales role-play?

AI sales role-play is sales practice against an AI that plays the buyer. The rep runs a real conversation — a cold call, a discovery meeting, a pricing push — and the AI answers in character, raises objections, and reacts to what the rep actually says. It replaces the awkward conference-room role-play with a private rehearsal any rep can run before any call, with a scorecard at the end instead of a manager's opinion a week later.

A buyer who talks back

The AI stays in character and pushes back. Reps hear the follow-up question they'd get in the real meeting, not a script.

Grounded in your content

The AI buyer is briefed from content your admins select, so the conversation is about your products — not a generic widget.

Scored when you hang up

An overall score out of 100, strengths, areas to improve, missed talking points, and a check on every product claim.

LIVE AVATAR Face-to-face practice

What does practicing with a live AI avatar look like?

It looks like a video sales call. The rep flips the session toggle from Voice to Live avatar, and a lifelike AI buyer appears on screen — listening, responding, and reacting on video in real time — while the rep sees their own camera alongside. Reps practice holding eye contact and composure with a buyer who's looking back, not just finding the right words.

  • Real-time video buyer. The avatar listens and answers as the rep talks.
  • 12 avatar faces. Admins choose who their reps practice with — and can pin a specific face to an assigned scenario.
  • Voice mode, one click away. Same scenarios, same scorecard, no camera needed.
  • Switch to text anytime. Somewhere you can't talk out loud? Type the rest of the conversation instead.
Configuring a SoloFire role-play session: role, scenario, buyer persona, and the Voice or Live avatar choice with avatar faces
How It Works

How do you set up an AI sales role-play?

Four choices, then the rep is in the conversation. No scheduling a manager, no script to memorize.

Choose the mode.

Voice, or Live avatar for face-to-face practice on video — and switch to text anytime. On assigned scenarios, the admin sets it.

Sell or Buy.

Sell to the AI buyer — or flip to Buy (reverse) mode and hear how the AI would pitch you.

Pick the scenario.

Cold Call, Discovery, Pricing & Negotiation, Objection Handling, or Customer Save.

Set the buyer.

Mood, difficulty, persona, and optionally the industry and product line.

A sales role-play built around the call you have next.

Reps set up the session to match the meeting on their calendar. Buyer personas — a CFO, a CTO, or whoever your admins define — are managed per company and can be linked to specific content, so a practice run against "hospital CFO" draws on the economic material you'd actually use.

FriendlyNeutralHostileIndustryProduct lineCustom personas
Configure Your Session panel with role, scenario, persona, and buyer disposition, next to a live role-play conversation

Every session ends with a scorecard.

When the rep ends the session, the AI grades it: an overall score out of 100, what the rep did well, where to improve, and the talking points they missed. Reps know what to fix before the real call — and can run it again right away.

  • Overall score out of 100
  • Strengths and areas to improve
  • Missed talking points
Role-play session scorecard with overall score and skill breakdown
Difficulty

Start with hints. Finish with a buyer who interrupts.

Three difficulty levels let the same scenario work for a new hire in week one and a veteran rep prepping for a hostile account. Lightbulb hints are available in any mode.

Level 1

Shadow

Hints appear automatically as the conversation unfolds, so new reps learn the shape of a good call while they're in it.

Level 2

Standard

No automatic help. The rep runs the conversation and can tap the lightbulb for a hint when stuck.

Level 3

Interruption

The hardest setting, for reps who need to stay on message when a busy buyer cuts in mid-answer.

For Managers & Enablement

Can managers assign sales role-play scenarios with due dates?

Yes. Admins build the scenario once, decide exactly what the AI buyer knows, and assign it — so a product launch or a new objection gets practiced by every rep before it shows up in the field.

Build the scenario

Write the situation your reps are about to face, then set the delivery — Voice or Live avatar — and pin a specific avatar face if you want one.

Brief the buyer from your content

The AI buyer is briefed only from the content you select — nothing off-label, nothing from the open web.

Assign to users or teams

Target one rep, a region, or the whole field team — each with a due date.

Automatic reminders

Reps get email reminders until the scenario is done. Nobody has to chase anyone.

Personas linked to content

Define the buyers your team sells to and connect each one to the material that buyer cares about.

Results by scenario

See how the team performed on each assigned scenario and who still needs another run.

Claim Verification

Does the AI check what reps claim about the product?

Yes — and for regulated teams this is the part that matters most. After every session, what the rep said is checked against your content library. Inaccurate or unverified claims are flagged on the scorecard, and admins get a report with drill-down into each one.

In medical device and life science sales, an overstated outcome or an off-label answer isn't a style problem. Claim verification surfaces it in a practice session, where it costs nothing, instead of in front of a surgeon or a value analysis committee.

  • Checked against your library — the approved content you already manage.
  • Flagged on the rep's scorecard so they fix it before the real call.
  • Admin report with drill-down to spot claims that keep coming up across the team.
Medical device sales representative discussing a product with a doctor in a hospital corridor
Built for Medical Device & Life Science

Which sales role-play scenarios should medtech reps practice?

The conversations that decide medtech deals rarely happen in a sales meeting. These are the ones worth rehearsing — each built from the five scenario types and your own personas. See how it fits sales enablement for medical device teams and life science field teams.

The skeptical surgeon

Discovery with a hostile buyer who wants data, not adjectives.

Value analysis committee

Defend total cost and evidence to an economic buyer.

Pricing & GPO pushback

Hold price with a materials manager pointing at the contract tier.

Competitive displacement

Unseat an incumbent the surgeon has used for a decade.

Cold call to the OR

Earn five minutes with a nurse manager who didn't ask for the call.

The account save

Keep a customer who's ready to switch after a bad quarter.

Role-Play + Coaching

Practice before the call. Backup during it.

AI sales role-play is one part of SoloFire's AI sales coaching. It sits alongside the rest of the readiness stack, grounded in the same approved library.

Live Call Co-Pilot

Real-time tips on actual calls — the other half of the coaching story.

  • Before: practice the conversation in role-play, by voice or with a live avatar.
  • During: Co-Pilot surfaces tips while the rep is on the real call.
Explore AI coaching and Co-Pilot →

Training and certification

Role-play turns what reps learned into what they can say out loud.

  • Learn: courses and learning paths in the SoloFire LMS.
  • Rehearse: assign the matching role-play scenario with a due date.
See sales training and onboarding →

AI Sales Role-Play FAQ

Common questions from sales leaders and enablement teams.

Request A Demo
AI sales role-play is practice against an AI that plays the buyer. The rep works through a sales conversation — a cold call, a discovery meeting, a pricing push — and the AI answers in character, raises objections, and reacts to what the rep actually says. In SoloFire, reps practice face-to-face with a live AI avatar, by voice, or by text, and when the session ends they get a scorecard instead of waiting for a manager's review.
The rep flips the session toggle from Voice to Live avatar. A lifelike AI buyer appears on video, listens, and responds in real time, while the rep sees their own camera — the same layout as a video sales call. Admins choose which of 12 avatar faces their reps practice with. On assigned scenarios, the admin decides Voice or Live avatar and can pin a specific avatar face; in free-form practice, the rep chooses. Reps can also switch to text at any time and type the conversation.
Live avatar mode is available now as a $15 per user per month add-on that includes one hour of live avatar coaching per user each month, switched on per company. Voice and text role-play are included in every plan with no minute limits. Ask us to turn it on for your team, and your admin then enables it for the configurations that should have it. Voice role-play works the same way it always has.
Five scenario types: Cold Call, Discovery, Pricing & Negotiation, Objection Handling, and Customer Save. Each session also sets the buyer's mood (friendly, neutral, or hostile), the difficulty (Shadow, Standard, or Interruption), and optionally an industry and product line. Admins add company-specific buyer personas, such as a CFO, and can build fully custom scenarios and assign them.
After a session, what the rep said is checked against your company's content library. Statements that are inaccurate or can't be verified against approved content are flagged on the scorecard, and admins get a report with drill-down into each flagged claim. For medical device and life science teams, that means off-message claims surface in practice, not in front of a surgeon.
Yes. Admins build a scenario, choose exactly which content the AI buyer is briefed from, and assign it to individual users or whole teams with a due date. Reps get automatic email reminders, and results roll up per scenario so you can see who is ready and who isn't.
Role-play is the practice session itself: a simulated buyer, a scorecard, and claim checks. AI sales coaching is the broader program, which in SoloFire also includes Live Call Co-Pilot for real-time tips on actual calls. See the AI sales coaching overview for the full picture.
Live avatar is available now

See AI sales role-play face to face

In a 20-minute demo, we'll run a role-play against a buyer that matches one of your accounts — and show you how to turn on live avatar mode for your team.