Hologic, Inc. is a developer, manufacturer, and supplier of diagnostic products, medical imaging systems, and surgical products. Here's how their team replaced static leave-behinds with a live, interactive demo.
One of the biggest problems Hologic faced was sales reps lacking content to use in presentations. Reps couldn't physically bring capital equipment and imaging systems to show prospective customers, and they needed an alternative that felt just as credible as the real thing.
With the help of SoloFire, Hologic built a fully customizable app that matched their vision. The product now lives in reps' hands digitally, letting them show customers the product in real time — and demo through it the same way as if it were sitting in the customer's own facility.
Reps walk in with something tangible instead of a brochure.
It instills more confidence in sales reps because they have something tangible to show, rather than just a piece of paper.
Reps can show animation, demo how the product works, and present images as if a radiologist were viewing it on the reading workstation in real time.
All of Hologic's tools live in one app, easy for reps to access when talking to customers — instead of juggling separate files and folders.
"They can actually demo through the product as they would as if it were sitting in their facility. [SoloFire] is more hands on. It's more interactive. But it also allows us to provide all of our tools to our reps in one place to easily access when talking to our customers."
— Mallory Berko, Associate Product Director, Hologic
Hologic admins can easily manage users and view insight into who is using the app and what content is being used — giving marketing "real life" feedback on how reps and content are performing.
"[SoloFire] is a good investment. It meets a lot of our business needs, both on the back end and front end. I would definitely recommend it." — Mallory Berko, Associate Product Director, Hologic