BD Bard is a leader in creating innovative products and services that meet the needs of healthcare providers and patients. Here's how their marketing team uses SoloFire to see what's working in the field.
BD Bard needed instant feedback on how their marketing and sales assets were being used in the field, and which materials were actually moving conversations forward. Without visibility into what reps were sharing and what customers were opening, marketing and sales were left guessing at what worked.
SoloFire gives BD Bard's marketing team real, user-generated analytics on how sales assets are used in the field and which tools are most effective. Reps can send files to customers through a tracked link, and the moment a customer opens it, the rep gets notified — so they can follow up while it's still fresh and the buyer is engaged.
Every share becomes a follow-up opportunity instead of a black box.
BD Bard can easily track the files shared with their customers instead of relying on rep-reported anecdotes.
Real usage analytics show marketing which assets are actually being used in the field — and which aren't landing.
Instant notification when a customer opens a shared file means reps can reach out while it's fresh on the customer's mind.
"The greatest thing about SoloFire that our reps love — and that I love too — is that when a rep sends files to customers, and the customer clicks on that link, it allows the rep to be notified exactly what the customer is clicking on. That's basically an in for the rep."
— Erica Vigneau, Marketing Communications Manager, BD Bard
"I absolutely love [SoloFire], and my reps love it too. It makes our reps' jobs easier essentially because they now have access to anything and everything in one place. It will be a win-win not only for you, the person that's managing it, but also for the team that will be utilizing it."
— Erica Vigneau, Marketing Communications Manager, BD Bard
SoloFire replaces the guessing games and finger-pointing between sales and marketing with actual user-generated analytics on how assets perform in the field.
"[SoloFire] allows me to upload new files within seconds so reps can get access to even brand new things while they are out on the road." New and updated content syncs automatically, so reps are never caught sharing outdated materials.