With the help of a sales asset app, like SoloFire, both the sales and marketing teams become content aware which leads to maximum content optimization. Think of it like an endless cycle. First content is created and the sales team is made aware of that content. The content is distributed and organized, aiding the sales rep in presentations to close the deal. The marketing team gets feedback on content performance so they can easily identify their All Star content and make more of it. Plus they can take the poor performing content out of the game. They go back to the drawing board, creating content and restarting the process once again.
Marketing Manager – Megadyne
Megadyne is as an electrosurgical device company that provides healthcare professionals with electrosurgical equipment and accessories. With the help of the SoloFire team they were able to address several of their challenges and in the end come up with a fully customizable app to help their reps capture the sale.
“Before using SoloFire, we had limited functionality. We made a major investment in salesforce.com, CRM solution. We wanted to be able to integrate with that. We realized that our sales reps really needed to be able to send more than just one document at a time and they couldn’t always be worrying about file size. We wanted to control documents that were made available to the reps, that’s where Solofire came into play.”
PowerPoint is the defacto presentation and design tool for many sales and marketing teams. It’s accessible and it’s “intuitive-ish”. Consequently, many organization go to great lengths to create content for sales, training, and more in PowerPoint. We meet with customers on a regular basis that have PowerPoint decks that exceed 200 slides in a single deck which they segment into smaller decks for various purposes.
However, the problem is most sales asset apps used by sales reps can’t convert PowerPoints without losing the bells and whistles of the presentation. When they go into a meeting with a prospective customer they have a fragmented presentation with no transitions or videos, or they have to spend more time and money to rebuild the presentation.
Say goodbye to that problem.
Bard Marketing Communications Manager
Bard is a leader in creating innovative products and services that meet the needs of healthcare providers and patients. Their customized mobile sales app, powered by SoloFire, has allowed their reps to access content for marketing and sales right at tip of their fingers, whether it be on their ipad or iphone.
“I absolutely love [Solofire], and my reps love it too. It makes our rep’s jobs easier essentially because they now have access to anything and everything in one place. It will be a win-win not only for you, the person that’s managing it, but also for the team that will be utilizing it.” – Erica Vigneau
Advancements in technology have empowered sales reps with more tools than ever before. It seems like every month there is another product that promises to fix all your sales woes. Here’s our list of 5 tools that will actually accelerate sales.
Associate Product Director – Hologic
Hologic, Inc. is a developer, manufacturer and supplier of diagnostic products, medical imaging systems and surgical products. With the help of SoloFire, they have been able to create a fully customizable app that matched their vision and made it a reality. They are able to bring the product to their rep’s hands, which allows them to show their customers the product in real time. It instills confidence in the sales reps because they have something to show other than just a piece of paper.
In an ideal world, the marketing team and sales reps work perfectly together to capture customers and get the sale. But that’s easier said than done. One of the biggest headaches for marketers is that they put all their time and effort into creating content but up to 80% of marketing content goes unused (Sirius Decisions, 2013), or it isn’t used to its maximum potential. There’s a solution: a sales enablement app. Read more
1. Marketing creates great content and needs to distribute it to reps’ mobile devices
In the old days, content distribution wasn’t part of IT’s job. In the age of mobile sales teams, it’s 100% up to IT to make sure the process is as simple and streamlined as possible. SoloFire makes content distribution easier than ever before. With just a few clicks, content can be instantly distributed to all authorized users or user groups Read more
1. Sales teams use SoloFire to plan and strategize the sales engagement
With SoloFire, every single piece of marketing content is easily accessible on every authorized mobile device. Sales teams or individual reps can use SoloFire’s Agenda functionality to create pre-call plans and to design sales content funnels. Read more