Maximize Your Content’s Visibility

56% of marketing teams have little to no visibility into which content is being used. Simply put, that means more than HALF of marketing teams have no idea how their content is performing, or if it’s even being used.

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Being Content Aware

With the help of a sales asset app, like SoloFire, both the sales and marketing teams become content aware which leads to maximum content optimization. Think of it like an endless cycle. First content is created and the sales team is made aware of that content. The content is distributed and organized, aiding the sales rep in presentations to close the deal. The marketing team gets feedback on content performance so they can easily identify their All Star content and make more of it. Plus they can take the poor performing content out of the game. They go back to the drawing board, creating content and restarting the process once again.

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What Is Account Based Marketing?

Say goodbye to the old way of traditional marketing and hello to account based marketing (ABM). Instead of focusing on attracting as many leads as possible, with ABM you start with the biggest opportunities and target those accounts.

With ABM you are targeting companies and creating individualized content tailored to them. Instead of relying on general content, with ABM content it acknowledges the different viewpoints and people that make up that account involved in the decision process. You are engaging with them specifically, making the buyer’s journey personalized. Each account is treated like it’s own market.

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Sales & Marketing: Departments in Different Dimensions [Infographic]

In reality, sales and marketing are on the same team working towards the same goal – to capture the sale. But they often operate like they are in different dimensions.

SoloFire is a sales content optimization platform. For marketers that means you get actionable data into how your content is used by your sales reps. For a sales rep that means you have content at your fingertips that will help you close deals.



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The Value of SoloFire To Megadyne

Aaron Fisher

Marketing Manager – Megadyne

Megadyne is as an electrosurgical device company that provides healthcare professionals with electrosurgical equipment and accessories. With the help of the SoloFire team they were able to address several of their challenges and in the end come up with a fully customizable app to help their reps capture the sale.

“Before using SoloFire, we had limited functionality. We made a major investment in, CRM solution. We wanted to be able to integrate with that. We realized that our sales reps really needed to be able to send more than just one document at a time and they couldn’t always be worrying about file size. We wanted to control documents that were made available to the reps, that’s where Solofire came into play.”

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SoloFire + Silicon Slopes Summit

Utah is home to 14 ski resorts so there’s little question that Utahns love to hit the slopes. Utah is also home to many major players in tech for example, Adobe, Oracle, Workfront, Qualtrics, DOMO and Vivint, just to name a few. All along the Wasatch Front there are tech innovators and giants, hence the name Silicon Slopes.

Silicon Slopes Tech Summit 2018 is the largest and most prominent annual tech event in the State of Utah. It’s a two-day globally recognized summit with some of the most important figures in the tech industry taking the stage including Slack CEO, Stewart Butterfield, Adobe CEO, Shantanu Narayen, and Omar Johnson, Former Beats by Dre CMO.

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Did You Know SoloFire Converts PowerPoints?

PowerPoint is the defacto presentation and design tool for many sales and marketing teams. It’s accessible and it’s “intuitive-ish”. Consequently, many organization go to great lengths to create content for sales, training, and more in PowerPoint. We meet with customers on a regular basis that have PowerPoint decks that exceed 200 slides in a single deck which they segment into smaller decks for various purposes.

However, the problem is most sales asset apps used by sales reps can’t convert PowerPoints without losing the bells and whistles of the presentation. When they go into a meeting with a prospective customer they have a fragmented presentation with no transitions or videos, or they have to spend more time and money to rebuild the presentation.

Say goodbye to that problem.

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Why Bard Reps Love SoloFire

Erica Vigneau

Bard Marketing Communications Manager

Bard is a leader in creating innovative products and services that meet the needs of healthcare providers and patients. Their customized mobile sales app, powered by SoloFire, has allowed their reps to access content for marketing and sales right at tip of their fingers, whether it be on their ipad or iphone.

“I absolutely love [Solofire], and my reps love it too. It makes our rep’s jobs easier essentially because they now have access to anything and everything in one place. It will be a win-win not only for you, the person that’s managing it, but also for the team that will be utilizing it.” – Erica Vigneau

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5 Tools In-The-Field Sales Reps Need To Succeed

Advancements in technology have empowered sales reps with more tools than ever before. It seems like every month there is another product that promises to fix all your sales woes. Here’s our list of 5 tools that will actually accelerate sales.

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3 Reasons Why Hologic Loves SoloFire

Mallory Berko

Associate Product Director – Hologic


Hologic, Inc. is a developer, manufacturer and supplier of diagnostic products, medical imaging systems and surgical products. With the help of SoloFire, they have been able to create a fully customizable app that matched their vision and made it a reality. They are able to bring the product to their rep’s hands, which allows them to show their customers the product in real time. It instills confidence in the sales reps because they have something to show other than just a piece of paper.

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