Last week we introduced part one of a four part series of questions that need answering when considering a sales enablement solution. If you missed part one on content and message control, check it out here. If you are ready for part two, read on! The following questions are important to consider as you evaluate […]
About Shianne Pace
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Entries by Shianne Pace
A sales enablement solution’s objective is to provide a platform whereby Marketing and Sales become aligned through effective content usage, decreased one-off requests, improved content findability, centralized content management, and content measurement and reporting. The following questions are important to consider as you evaluate a sales enablement platform’s impact on Marketing.
The ultimate goal for every sales rep is to close as many deals and generate as much revenue as possible. However, most of the time marketing teams don’t have the necessary insights to help them do just that. Marketers are stuck with these unanswered questions… What content does the sales team actually use? What contents […]
56% of marketing teams have little to no visibility into which content is being used. Simply put, that means more than HALF of marketing teams have no idea how their content is performing, or if it’s even being used.
With the help of a sales asset app, like SoloFire, both the sales and marketing teams become content aware which leads to maximum content optimization. Think of it like an endless cycle. First content is created and the sales team is made aware of that content. The content is distributed and organized, aiding the sales […]
Say goodbye to the old way of traditional marketing and hello to account based marketing (ABM). Instead of focusing on attracting as many leads as possible, with ABM you start with the biggest opportunities and target those accounts. With ABM you are targeting companies and creating individualized content tailored to them. Instead of relying on […]
Aaron Fisher Marketing Manager – Megadyne Megadyne is as an electrosurgical device company that provides healthcare professionals with electrosurgical equipment and accessories. With the help of the SoloFire team they were able to address several of their challenges and in the end come up with a fully customizable app to help their reps capture the […]
Utah is home to 14 ski resorts so there’s little question that Utahns love to hit the slopes. Utah is also home to many major players in tech for example, Adobe, Oracle, Workfront, Qualtrics, DOMO and Vivint, just to name a few. All along the Wasatch Front there are tech innovators and giants, hence the […]
PowerPoint is the defacto presentation and design tool for many sales and marketing teams. It’s accessible and it’s “intuitive-ish”. Consequently, many organization go to great lengths to create content for sales, training, and more in PowerPoint. We meet with customers on a regular basis that have PowerPoint decks that exceed 200 slides in a single […]
Erica Vigneau Bard Marketing Communications Manager Bard is a leader in creating innovative products and services that meet the needs of healthcare providers and patients. Their customized mobile sales app, powered by SoloFire, has allowed their reps to access content for marketing and sales right at tip of their fingers, whether it be on their ipad or […]