Entries by Shianne Pace

PART 3 – Questions That Need Answering When Considering a Sales Enablement Solution

Over the last couple of weeks we have been discussing questions that need answering when considering a sales enablement solution. Have you read part 1 and part 2 yet? If not, make sure you check those out first. Okay now let’s get onto part 3! The following questions are important to consider as you evaluate […]

PART 2 – Questions That Need Answering When Considering a Sales Enablement Solution

Last week we introduced part one of a four part series of questions that need answering when considering a sales enablement solution. If you missed part one on content and message control, check it out here. If you are ready for part two, read on! The following questions are important to consider as you evaluate […]

PART 1 – Questions That Need Answering When Considering a Sales Enablement Solution

A sales enablement solution’s objective is to provide a platform whereby Marketing and Sales become aligned through effective content usage, decreased one-off requests, improved content findability, centralized content management, and content measurement and reporting. The following questions are important to consider as you evaluate a sales enablement platform’s impact on Marketing.

3 Reasons Why Analytics Are a Necessary Part of a Marketing Strategy

The ultimate goal for every sales rep is to close as many deals and generate as much revenue as possible. However, most of the time marketing teams don’t have the necessary insights to help them do just that. Marketers are stuck with these unanswered questions… What content does the sales team actually use? What contents […]

What Is Account Based Marketing?

Say goodbye to the old way of traditional marketing and hello to account based marketing (ABM). Instead of focusing on attracting as many leads as possible, with ABM you start with the biggest opportunities and target those accounts. With ABM you are targeting companies and creating individualized content tailored to them. Instead of relying on […]