Entries by Shianne Pace

PART 2 – Questions That Need Answering When Considering a Sales Enablement Solution

Last week we introduced part one of a four part series of questions that need answering when considering a sales enablement solution. If you missed part one on content and message control, check it out here. If you are ready for part two, read on! The following questions are important to consider as you evaluate […]

PART 1 – Questions That Need Answering When Considering a Sales Enablement Solution

A sales enablement solution’s objective is to provide a platform whereby Marketing and Sales become aligned through effective content usage, decreased one-off requests, improved content findability, centralized content management, and content measurement and reporting. The following questions are important to consider as you evaluate a sales enablement platform’s impact on Marketing.

3 Reasons Why Analytics Are a Necessary Part of a Marketing Strategy

The ultimate goal for every sales rep is to close as many deals and generate as much revenue as possible. However, most of the time marketing teams don’t have the necessary insights to help them do just that. Marketers are stuck with these unanswered questions… What content does the sales team actually use? What contents […]

What Is Account Based Marketing?

Say goodbye to the old way of traditional marketing and hello to account based marketing (ABM). Instead of focusing on attracting as many leads as possible, with ABM you start with the biggest opportunities and target those accounts. With ABM you are targeting companies and creating individualized content tailored to them. Instead of relying on […]

SoloFire + Silicon Slopes Summit

Utah is home to 14 ski resorts so there’s little question that Utahns love to hit the slopes. Utah is also home to many major players in tech for example, Adobe, Oracle, Workfront, Qualtrics, DOMO and Vivint, just to name a few. All along the Wasatch Front there are tech innovators and giants, hence the […]

Did You Know SoloFire Converts PowerPoints?

PowerPoint is the defacto presentation and design tool for many sales and marketing teams. It’s accessible and it’s “intuitive-ish”. Consequently, many organization go to great lengths to create content for sales, training, and more in PowerPoint. We meet with customers on a regular basis that have PowerPoint decks that exceed 200 slides in a single […]

Why Bard Reps Love SoloFire

Erica Vigneau Bard Marketing Communications Manager Bard is a leader in creating innovative products and services that meet the needs of healthcare providers and patients. Their customized mobile sales app, powered by SoloFire, has allowed their reps to access content for marketing and sales right at tip of their fingers, whether it be on their ipad or […]