When it comes to sales enablement, we tend to focus on the external journey—how reps share content with customers, how prospects engage with that content, and how marketing supports the sales process. But there’s another foundational layer that doesn’t get talked about enough: how content is assigned to user groups.
Sharing the right content with the right sales users is just as important as sharing with prospects. And in complex sales organizations, especially in medical device and life sciences companies, getting this internal segmentation right can make or break adoption.
Why Assigning Content Bases on User Groups Matters
If you treat your internal content repository like a file cabinet—one giant bucket of documents—your team will stop using it. Sales reps don’t have time to sift through clutter. Marketers don’t want to manage ten versions of the same file. And no one wants to accidentally share an outdated asset with a customer.
That’s why assigning content based on user groups (rather than just folders or file names) is essential. It keeps your sales app lean and relevant for the end user while giving your marketing team full control over the source content.
Segmentation vs. Organization
This isn’t just about tagging files or organizing folders—it’s about controlling access to content based on team membership, user role, or geography. SoloFire (and verbTEAMS) supports content segmentation using user groups, so a trauma sales rep in the Southwest sees exactly what they need—nothing more, nothing less.
Compare that to a flat file system where every user sees everything. Over time, that approach overwhelms users and reduces platform engagement. Reps stop trusting the tool. Admins stop updating it. And your entire enablement strategy stalls.
The Marketer’s Challenge
Let’s be honest: keeping content up to date is already a challenge. Marketers are constantly updating product sheets, replacing outdated PDFs, and trying to sunset materials that no longer align with the messaging.
Without a content segmentation strategy, these updates fall flat. Reps either never see the new content, or they continue to use the old version because it’s buried three folders deep. With proper segmentation, new content gets pushed to the right users automatically—often with an in-app notification or “new” badge to drive adoption.
Best Practices for Segmenting Sales Content
- Define your user groups clearly. Sales regions, product teams, job roles—whatever makes sense for your organization. Don’t overcomplicate it, but do be intentional.
- Assign content based on business logic. Instead of uploading the same asset five times for five teams, upload it once and assign it to multiple groups.
- Use metadata and labels sparingly. Don’t expect reps to search by tag. They want to browse by product line, see what’s new, and get in and out quickly.
- Audit content visibility regularly. Just because a piece of content is published doesn’t mean it should be visible to all users.
- Track engagement by group. SoloFire’s analytics let you measure which teams are using what content, so you can tailor your strategy and sunset low performers.
What Makes SoloFire Different
SoloFire was built for this. Our platform supports dynamic user segmentation out of the box. Whether it’s sales reps, clinical trainers, marketing team members, or distributors, each group sees a tailored experience that keeps things simple and relevant.
When reps open the app, they don’t see a mountain of files—they see what they need to do their job. And marketers stay in control of what’s published, what’s visible, and who sees it.
TL;DR
- Centralizing your content is important—but so is segmenting it by user group.
- Folders and tags aren’t enough—you need real content access control.
- Proper segmentation improves adoption, reduces confusion, and boosts performance.
- SoloFire helps you do it with ease.
Ready to streamline how your teams access and share content? Let’s talk.
