In the world of medical device sales, content is currency. Your reps rely on brochures, videos, case studies, and training materials to spark conversations, answer tough questions, and build trust with healthcare professionals. But here’s the thing:
Even the best content in the world is useless if your reps can’t find it.
We’ve spent years working with sales and marketing teams across the life sciences industry, and one theme comes up again and again:
“We have great content. Our reps just struggle to know where it is.”
Whether it’s buried in shared drives, scattered across email threads, or locked away in outdated systems, content delivery is often the hidden roadblock standing between your reps and closed deals.
Let’s talk about why that is—and how to fix it.
The Real Cost of Disorganized Content
Sales reps are on the move. They’re in the field, in hospitals, in clinics—and they need content that’s accessible in seconds, not minutes. When a rep is about to walk into a meeting, the last thing they want is to dig through folders or ask marketing for the “latest version.”
Here’s what happens when they can’t find what they need:
- They skip sharing content altogether
- They use old or off-brand materials
- They make their own (and go off-message)
- They follow up later (and risk losing momentum)
It’s not that your reps are unorganized. It’s that the tools they’ve been given aren’t built for the real world they work in.
Sales Enablement Isn’t Just a Buzzword
We know—“sales enablement” can sound like a trendy phrase. But when done right, it’s transformational.
Sales enablement means giving your reps exactly what they need, exactly when they need it.
At SoloFire, we built our platform around this idea. Everything starts with one simple question:
“How can we make it dead simple for a sales rep to find, share, and track content?”
The result is an experience that feels more like a consumer app than enterprise software. Reps get a fully branded, easy-to-use mobile app that works online or offline. Content is organized, searchable, and always up to date.
And when a rep shares something with a customer? SoloFire tracks and visualizes every interaction so marketing knows what’s working (and what’s not).
Spaces: The Secret to a Beautiful Customer Experience
Here’s one of our favorite features: Spaces.
Instead of sending PDFs and links via email, your reps can send a clean, branded landing page with the right mix of materials—custom-tailored for the customer they’re speaking to.
No login required. No clunky downloads. Just a simple, elegant way to view content that actually makes your brand look good.
Even better? You can see when your customer opens it, what they view, and how long they engage with it.
It’s sales enablement that actually enables.
What Marketing Teams Love
Let’s be honest: Marketing puts in a ton of effort creating collateral. But once it’s published, visibility often disappears.
With SoloFire, marketing teams finally get the feedback loop they’ve always wanted. You can:
- See which content is used most (and least)
- Track customer engagement in real-time
- Push new content live instantly
- Organize materials by product, team, or market
It’s not just about helping sales. It’s about helping marketing do more of what works.
Setup That Doesn’t Take a Quarter
We’ve all been there: new software promises the world, then takes six months to roll out.
Not here.
SoloFire is built for fast setup. Most teams are up and running in a day. Upload your content, invite your users, and you’re off.
Need to support direct reps and distributor teams separately? We do that.
Need SSO, integrations, or LMS support? We do that too.
It’s Not Just a Platform. It’s a Simpler Way to Work.
Sales teams want to close deals. Marketing teams want their sales content to drive results. Everyone wants less friction.
SoloFire bridges the gap.
So if you’re tired of hearing, “Where’s that file?” or “Do we have a newer version?” — maybe it’s time for a better way.
- Let’s make content easy.
- Let’s make selling simpler.
- Let’s make SoloFire your sales team’s favorite tool.
