Ideas, playbooks, and product news for medical device and life science sales and marketing teams.
40 coaching mistakes hurting consistency and win rates in med device/life sciences, each a fast diagnostic.
June 1, 2026
Keep distributor reps using current, approved, auditable content without slowing down deals.
May 15, 2026
A 2026 checklist for med device/life science reps: offline-first, SCORM, coaching, and content governance.
May 2, 2026
From content tool to full enablement platform — Spark AI, SCORM training, and AI coaching in beta.
April 25, 2026
Why distributor reps ignore enablement tools, and how to design a motion that fits how they actually sell.
April 13, 2026
20 hilarious sales memes to put a smile on every sales rep's face.
April 10, 2026
One source of truth, a Field Starter Kit, moments-based content, and plays.
April 4, 2026
Centralize content, ensure compliance, and equip reps with the latest approved assets.
August 11, 2025
Modern ROI calculators help sales teams quantify value and drive more qualified conversations.
July 28, 2025
Segmenting content by user groups delivers the right assets to the right teams at the right time.
June 23, 2025
SharePoint and Drive store files, but they aren't built for sales enablement like SoloFire is.
June 9, 2025
Why content delivery breaks down in medical device sales, and how SoloFire fixes it fast.
March 28, 2025
SoloFire is now led by Ben Mosbarger (CEO) and Jason Etherington (CTO).
March 28, 2025
How SoloFire houses training content where reps already work, so it actually gets used.
August 18, 2020
SoloFire adds personal video recording and content re-sharing from Spaces.
July 1, 2020
Our favorite motivational quotes from the greatest innovators, athletes, and sales leaders.
March 25, 2020
SoloFire app users can now rate content and leave feedback to help reps and marketers align.
January 29, 2020
SoloFire adds a sleek dark mode theme plus a refreshed, content-focused app interface.
January 13, 2020![The Path to Sales Readiness [Infographic]](/assets/blog/2020/01/The-Path-to-Sales-Readiness-Thumbnail-1024x575-1.png)
An infographic covering the key components of a winning sales readiness strategy.
January 11, 2020
Use SoloFire's interactive Contact Timeline and analytics to sharpen your B2B sales strategy.
December 2, 2019
SoloFire launches a simplified self-serve plan to make sales enablement accessible to any team.
November 7, 2019
How a sales enablement solution helps measure rep and prospect content engagement.
September 4, 2019
16 stats proving why businesses need a sales enablement strategy and sales-marketing alignment.
August 28, 2019
How content analytics give marketing complete visibility into content performance.
August 27, 2019
How account-based marketing helps you target qualified leads and shorten the sales cycle.
August 22, 2019
How VR boosts sales training, product demos, and readiness when paired with sales enablement.
August 19, 2019![Sales & Marketing Teams in Different Dimensions [Infographic]](/assets/blog/2025/11/Invitae-Logo-1.webp){kind=logo}
A Stranger Things inspired infographic on aligning sales and marketing dimensions.
August 13, 2019
Why tracking marketing collateral matters and how SoloFire makes it possible.
August 7, 2019
Megadyne's marketing manager shares how SoloFire streamlined content delivery for their sales team.
August 6, 2019
The five essential sales tools to incorporate into your sales strategy.
July 31, 2019
Six practical tips to help sales managers boost their team's effectiveness.
July 25, 2019![Are You Ready for a Sales Enablement Solution? [Part 2]](/assets/blog/2019/07/blog_post-pt2_01-1024x741-1.png)
Questions to consider on content discovery and search within a sales enablement solution.
July 23, 2019
BD Bard shares how their custom sales enablement app helps reps and marketing teams.
July 16, 2019
Four ways to use a sales enablement platform to maximize trade show ROI.
July 10, 2019
Learn how a sales asset management app helps reps find content fast and focus on customers.
July 9, 2019![Are You Ready for a Sales Enablement Solution? [Part 1]](/assets/blog/2019/07/blog_post-pt1_01.png)
Key questions to consider as you evaluate a sales enablement solution's impact on marketing.
July 1, 2019
Hologic shares how SoloFire powers their fully customizable sales enablement solution.
June 24, 2019
Five ways to make employee onboarding effective, easier, and accessible for reps.
June 20, 2019
Up to 80% of marketing content goes unused. See how a sales app fixes that.
June 17, 2019
A tour of SoloFire's new admin platform, analytics, Pulse Dashboard, and Spaces feature.
June 6, 2019
How to equip sales reps with the right content and tools to close deals.
May 29, 2019
Learn how sales enablement tools function as a sales and marketing ROI calculator to maximize your ROI.
May 2, 2019
The top 10 sales enablement features that improve sales force success and marketing content performance.
April 16, 2019
How sales operations and sales enablement roles differ and why both matter to your sales force.
April 8, 2019
What sales content management is and how it helps reps close more deals with optimized content.
March 28, 2019
Why medical device sales reps rely on sales enablement to sell complex products.
March 12, 2019
Five reasons B2B sales reps need a mobile sales enablement solution to close deals.
March 11, 2019
Two new features help sales reps sell proactively with sharing and the Pulse dashboard.
February 11, 2019
Dustin Kenyon joins SoloFire as Chief Operating Officer and Board Advisor.
November 6, 2018
SoloFire goes beyond basic cloud storage to empower sales and marketing teams.
September 10, 2018
Real customer survey feedback on why sales and marketing teams love using SoloFire.
August 23, 2018
Key mobile experience questions to consider for your sales enablement solution.
May 1, 2018
SoloFire's standard app is now available on Google Play and the iTunes App Store.
April 24, 2018
Why marketing teams need analytics to track content usage and effectiveness.
March 27, 2018
How sales asset apps keep sales and marketing content aware and optimized.
March 6, 2018
A new app connecting marketing and sales teams with content insight and sharing.
July 14, 2017