Maximize Your Content’s Visibility

56% of marketing teams have little to no visibility into which content is being used. Simply put, that means more than HALF of marketing teams have no idea how their content is performing, or if it’s even being used.

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Being Content Aware

With the help of a sales asset app, like SoloFire, both the sales and marketing teams become content aware which leads to maximum content optimization. Think of it like an endless cycle. First content is created and the sales team is made aware of that content. The content is distributed and organized, aiding the sales rep in presentations to close the deal. The marketing team gets feedback on content performance so they can easily identify their All Star content and make more of it. Plus they can take the poor performing content out of the game. They go back to the drawing board, creating content and restarting the process once again.

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What Is Account Based Marketing?

Say goodbye to the old way of traditional marketing and hello to account based marketing (ABM). Instead of focusing on attracting as many leads as possible, with ABM you start with the biggest opportunities and target those accounts.

With ABM you are targeting companies and creating individualized content tailored to them. Instead of relying on general content, with ABM content it acknowledges the different viewpoints and people that make up that account involved in the decision process. You are engaging with them specifically, making the buyer’s journey personalized. Each account is treated like it’s own market.

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Sales & Marketing: Departments in Different Dimensions [Infographic]

In reality, sales and marketing are on the same team working towards the same goal – to capture the sale. But they often operate like they are in different dimensions.

SoloFire is a sales content optimization platform. For marketers that means you get actionable data into how your content is used by your sales reps. For a sales rep that means you have content at your fingertips that will help you close deals.



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The Value of SoloFire To Megadyne

Aaron Fisher

Marketing Manager – Megadyne

Megadyne is as an electrosurgical device company that provides healthcare professionals with electrosurgical equipment and accessories. With the help of the SoloFire team they were able to address several of their challenges and in the end come up with a fully customizable app to help their reps capture the sale.

“Before using SoloFire, we had limited functionality. We made a major investment in, CRM solution. We wanted to be able to integrate with that. We realized that our sales reps really needed to be able to send more than just one document at a time and they couldn’t always be worrying about file size. We wanted to control documents that were made available to the reps, that’s where Solofire came into play.”

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Did You Know SoloFire Converts PowerPoints?

PowerPoint is the defacto presentation and design tool for many sales and marketing teams. It’s accessible and it’s “intuitive-ish”. Consequently, many organization go to great lengths to create content for sales, training, and more in PowerPoint. We meet with customers on a regular basis that have PowerPoint decks that exceed 200 slides in a single deck which they segment into smaller decks for various purposes.

However, the problem is most sales asset apps used by sales reps can’t convert PowerPoints without losing the bells and whistles of the presentation. When they go into a meeting with a prospective customer they have a fragmented presentation with no transitions or videos, or they have to spend more time and money to rebuild the presentation.

Say goodbye to that problem.

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5 Tools In-The-Field Sales Reps Need To Succeed

Advancements in technology have empowered sales reps with more tools than ever before. It seems like every month there is another product that promises to fix all your sales woes. Here’s our list of 5 tools that will actually accelerate sales.

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3 Reasons Why Hologic Loves SoloFire

Mallory Berko

Associate Product Director – Hologic


Hologic, Inc. is a developer, manufacturer and supplier of diagnostic products, medical imaging systems and surgical products. With the help of SoloFire, they have been able to create a fully customizable app that matched their vision and made it a reality. They are able to bring the product to their rep’s hands, which allows them to show their customers the product in real time. It instills confidence in the sales reps because they have something to show other than just a piece of paper.

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How To Prepare Your Rep To Get The Sale

One of the biggest things that can make or break a sale is how well prepared the sales rep is and the content they use during the presentation. It’s important to make sure that your sales reps are equipped with the right tools and knowledge so they can go into a presentation and close the sale.

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Mobile Sales CMS Approved By IT

1. Marketing creates great content and needs to distribute it to reps’ mobile devices

In the old days, content distribution wasn’t part of IT’s job. In the age of mobile sales teams, it’s 100% up to IT to make sure the process is as simple and streamlined as possible. SoloFire makes content distribution easier than ever before. With just a few clicks, content can be instantly distributed to all authorized users or user groups Read more