PART 4 – Questions That Need Answering When Considering a Sales Enablement Solution

Today we are going to cover our last part of our “Are you ready for a sales enablement solution?” series. If you missed out on parts 1, part 2, and part 3, be sure to read those out and then come back here for part 4!

The following questions are important to consider as you evaluate a sales enablement platform for your business.

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SoloFire on Google Play and iTunes App Store

 

We are taking a big step forward by offering our standard SoloFire app on the iTunes App Store and Google Play. Although our apps are available for the first time publicly today, we have been powering custom apps since 2011.

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PART 3 – Questions That Need Answering When Considering a Sales Enablement Solution

Over the last couple of weeks we have been discussing questions that need answering when considering a sales enablement solution. Have you read part 1 and part 2 yet? If not, make sure you check those out first.

Okay now let’s get onto part 3!

The following questions are important to consider as you evaluate a sales enablement solution and if you are ready…

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PART 2 – Questions That Need Answering When Considering a Sales Enablement Solution

Last week we introduced part one of a four part series of questions that need answering when considering a sales enablement solution. If you missed part one on content and message control, check it out here. If you are ready for part two, read on!

The following questions are important to consider as you evaluate a sales enablement solution and if you are ready for one…

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PART 1 – Questions That Need Answering When Considering a Sales Enablement Solution

A sales enablement solution’s objective is to provide a platform whereby Marketing and Sales become aligned through effective content usage, decreased one-off requests, improved content findability, centralized content management, and content measurement and reporting.

The following questions are important to consider as you evaluate a sales enablement platform’s impact on Marketing.

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3 Reasons Why Analytics Are a Necessary Part of a Marketing Strategy

Analytics Are a Necessary Part of a Marketing Strategy

The ultimate goal for every sales rep is to close as many deals and generate as much revenue as possible. However, most of the time marketing teams don’t have the necessary insights to help them do just that. Marketers are stuck with these unanswered questions…

What content does the sales team actually use?

What contents get shared?

How effective is it?

You can’t do your business in the dark. You need the functionality to analyze the effectiveness of the assets. And that is where SoloFire comes into play. SoloFire answers those questions for you by giving you 100% visibility into your content.

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Maximize Your Content’s Visibility


56% of marketing teams have little to no visibility into which content is being used. Simply put, that means more than HALF of marketing teams have no idea how their content is performing, or if it’s even being used.

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Being Content Aware

With the help of a sales asset app, like SoloFire, both the sales and marketing teams become content aware which leads to maximum content optimization. Think of it like an endless cycle. First content is created and the sales team is made aware of that content. The content is distributed and organized, aiding the sales rep in presentations to close the deal. The marketing team gets feedback on content performance so they can easily identify their All Star content and make more of it. Plus they can take the poor performing content out of the game. They go back to the drawing board, creating content and restarting the process once again.

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What Is Account Based Marketing?

Say goodbye to the old way of traditional marketing and hello to account based marketing (ABM). Instead of focusing on attracting as many leads as possible, with ABM you start with the biggest opportunities and target those accounts.

With ABM you are targeting companies and creating individualized content tailored to them. Instead of relying on general content, with ABM content it acknowledges the different viewpoints and people that make up that account involved in the decision process. You are engaging with them specifically, making the buyer’s journey personalized. Each account is treated like it’s own market.

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Sales & Marketing: Departments in Different Dimensions [Infographic]

In reality, sales and marketing are on the same team working towards the same goal – to capture the sale. But they often operate like they are in different dimensions.

SoloFire is a sales content optimization platform. For marketers that means you get actionable data into how your content is used by your sales reps. For a sales rep that means you have content at your fingertips that will help you close deals.

 

 

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